This past weekend, The Chainsmokers played a rare hometown LA show in Los Angeles at the Pepsi Generation Summer Concert. The semi-private, one-night-only event was thrown at the Hollywood Palladium to celebrate the brand’s history and cultural ubiquity through pop music. Alex Pall and Andrew Taggart’s DJ set made nods to past Pepsi commercial stars and musical icons like Michael Jackson, Britney Spears, and Ray Charles.
Anyone connecting the dots here? According to TheWrap, signs could point to a primetime Super Bowl Halftime spotlight from the two frat brothers turned international pop sensations:
“The NFL has done a halftime-by-committee a few times in recent years. If they do it again, these could be the guys to anchor it from the DJ booth. The NFL usually announces the halftime performer in the opening weeks of the season.”
With an underwhelming and safe performance given by Justin Timberlake at last year’s NFL Superbowl LII celebration in Minneapolis, a young and fresh pair of male pop icons may be just what the halftime committee needs.
Time, as they say, will reveal all.
Photo credit: Phillip Faraone/Getty Images for Pepsi