It’s vertical integration at it’s finest!
When the name J.J. Abrams comes to mind, many think of blockbusters like Armageddon and Cloverfield, along with the Star Wars and Mission:Impossible sequels. Now the Hollywood Director is venturing into full-fledged media mogul territory by tackling the music record industry. Abrams recently announced the launch of his new indie music label, Loud Robot, which arrives as an offshoot to his film production company under the same name.
The music outfit will headed by J.J. Abrams and Bad Robot president/COO Brian Weinstein, under the Capitol Music Group umbrella. Capitol will fund the new business venture, backing the label in the form of global music distribution power. The label itself will function completely autonomously, granting Abrams and his cohort full creative license to release original music and collaborate with artists/producers using traditional A&R methods.
The whole idea behind the move was to give Bad Robot a place to put original music/scores into it’s films and television shows, without the hassle of working between third-party companies and copyrights. This isn’t the first time Bad Robot has sought to expand beyond the traditional Hollywood format either. Back in June, Weinstein announced Bad Robot Games, a video gaming venture in partnership with China’s Tencent, which Warner Bros. Interactive Entertainment also happens to own a small stake in.
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