Marshmello is one artist that refuses to stay out of the headlines. So why not make him a publicly traded corporation? That’s the sentiment of his manager, Mo Shalizi, who says he wouldn’t mind if his client wound up on the New York Stock Exchange.
Marshmello, who was recently featured on the cover Forbes‘ “30 Under 30” issue, is projected to earn around $50 million in 2019, according to his manager. Shalizi, who also landed on the “30 Under 30” list, says that would put him on par with this year’s top earner, Calvin Harris. But the reason for happy helmet head’s anonymity is that never really wanted to be famous. Now the helmet is a piece which bears a $55,000 price tag.
“For us it was, how do you create a brand that is accessible to everybody, that everyone can be and relate to?” Shalizi tells Forbes. “The concept we had in mind with Mello was, How do you create a universal character?”
But Shalizi’s dreams for the “mello” brand entertains even loftier ambitions for the 26-year-old global dance/pop sensation, whose biggest markets lay in Brazil and Singapore.
“We always talk about taking Marshmello public one day,” says Shalizi, referring to turning the DJ’s business into a publicly traded company. “He can do anything.”
Marshmello also ranked fifth on Forbes‘ “top grossing DJs” list, with earnings of $23 million in 2018. Marshmello earned $44 million over the past two years, thanks to hits like “Happier” (with Bastille) and “Wolves” (with Selena Gomez).
Photo credit: RUKES