New Jersey pizza chain markets $25 pizza slice after the iconic Fyre Festival sandwich

In the Netflix documentary, FYRE: The Greatest Party That Never Happened, a particularly relevant quote summarized the event’s demise. It comes from one of the NYC marketing professionals who was hired on by Fyre Festival and it goes something like this:

“A couple powerful models posting an orange tile is essentially what built this entire festival, and then one kid with probably 400 followers posted a picture of cheese on toast that trended and ripped down the entire festival.”

What took months to build was destroyed in one tweet. The documentary gave a front seat into the colossal money mismanagement of Billy MacFarland that lead to attendees being promised five-star gourmet meals and glamping tents but arriving instead to FEMA tents and crappy cheese sandwiches. The sad cheese sandwich became the symbol of the Fyre Festival’s failure.

In the wake of more fallout from Netflix and Hulu’s damningly detailed accounts of the fraudulent festival, the #Fyre hashtag has begun trending on Twitter once again. And one New Jersey pizza chain is cashing in on the free marketing power.

Villa Italian Kitchen is pushing “the greatest pizza that never happened” in their so-called “Festival Pyzza.” The pizzeria borrows on Fyre Media’s exact terminology quite nicely, describing  “a new luxury pizza experience exclusively for the wealthiest consumers and industry influencers!”

The cost of the pizza? A chilling $25. But the most chilling part? People will actually pay it. Read the full advertisement below and the original tweet that inspired it.

H/T: YourEDM