Given how music opens the connection to the soul, artists and their fanbases must represent the body. Promotional companies, then, are the heartbeat of the music industry. These are the local street teams, the social media hustlers, the business negotiators, the backstage bookers and talent scouters — all working tirelessly at their tiers with management teams, venues, press, and so on to bring fans their favorite music. However, promotional companies often get overlooked by music goers, outshined by big names and line-ups. They don’t much care for the spotlight though, and they definitely don’t do it for the money. They do it all for the love of music. That’s why CE is introducing the inaugural Promo Spotlight series, where we scour the United States for local promotional companies to shine a light on the people working behind the scenes of music. They are, for all intents and purposes, music’s beating life force.
Founded by Mike Knopping nearly a decade ago, Party Guru Productions is a great resource to familiarize yourself with so you’re up to date with the freshest music events happening in the large music hub that surrounds the Rocky Mountains in Colorado. Established in Denver’s music community, Party Guru is a multi-faceted brand that leads with producing both large-scale and diverse sized events.
Also known as an expansive promotions outlet with experienced brand development, they represent an all-around collaborative atmosphere with a strong work ethic that focuses on teamwork. With word-of-mouth marketing that evolved through street promotions, they also have grown with the digital age, and with this blended expertise, provide storytelling content through media and press coverage also built in their brand.
Packed with welcoming energy and a key figure in building relationships with world-renowned venues such as Red Rocks, Gothic Theatre, Cervantes, and more, this team’s fluidity connects with professional wings in the music industry and outside of it. A respected brand for delivering top-notch events, cross-promotional success, and a desire to pursue passions, they give back to a blossoming fanbase who’ve been loyal to their home-grown roots for years.
For any avid music traveler, and especially Denver residents, Party Guru are definitely bringing forth memorable experiences that you’ll want to keep tabs on. The team is gearing up for a massive upcoming weekend, with Wiz Khalifa at The Fillmore, Mary J. Blige at Fiddler’s Green, and FKJ opening AEG’s new state-of-the-art venue, Mission Ballroom. They’re also partnering on upcoming festivals like Moonrise and 515 Alive.
Stay connected with Party Guru on their website and check out their incredible weekend line-up for August 6-10.