Spotify continues to take giant ethical steps forward — by simply putting more thought into how it’s services affect the masses not only musically, but culturally. For one, the tech company has upped it’s efforts to include the “invisible” artists in it’s song production credits. Now, the music streaming platform hopes to strengthen the growing momentum in the music industry surrounding mental health awareness and combating stigma.
The tech company recently announced the launch of their first-ever line of mint branded merchandise, in leu of the world’s largest playlist for dance and electronic music hitting a milestone 5 million followers on the platform. To celebrate such a crowning achievement, the company has partnered up with non-profit organization, To Write Loves On Her Arms, with all proceeds supporting mental health.
Austin Kramer, the programmer/curator behind Spotify’s mint playlist, was the driving force of this initiative. Three cheers for conscious consumerism!
“With so much renewed attention about mental health in the music community, we wanted to collaborate with a non-profit that is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.” said Kramer, Spotify’s global head of dance & electronic music. “TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. They’ve been fighting stigma and bringing resources to creators since 2006.”
View the full mint line here. Listen to the mint playlist below.