Dutch dance/pop icon Martin Garrix has returned for the season three premiere of his YouTube episodic series, “The Martin Garrix Show.” The first episode follows the young producer on the road to Amsterdam Dance Event in 2017, which yielded a career-defining moment for Garrix.

Garrix gives fans a further behind-the-scenes look into his newly-minted imprint, STMPD Records, which is based in his hometown of Amsterdam. Garrix’s show director then talks about bringing his live show to the stage at ADE. The episode ends at Sony Music studios, where Garrix is shown celebrating a multi-year agreement with music executives on the global marketing and distribution of his music over the next few years. Of course, the entire episode is soundtracked by Martin Garrix’s many hits.

One thing is certain of Garrix’s career up to this point: He is building a global brand around his name sake.

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Written by Ryan Morse

I'm probably listening to Bassnectar.