Insomniac is becoming poised for global takeover. As the brainchild of Pasquale Rotella and production company behind Electric Daisy Carnival, Nocturnal Wonderland, Electric Forest, along with a slew of other live events all across the US, Insomniac has recently partnered with Live Nation to swallow up HARD Presents (a pill that is surely hard for Gary Richards to swallow).
Now Rotella’s world-renowned brand has now officially sealed the deal on a 50% acquisition of the Dutch company ALDA. The two brands hope to expand their global reach across Europe, Asia, the United States, and beyond, with the goal of putting their expertise in event organization together to throw the most immersive festival experiences the world has yet to see.
Insomniac Founder and CEO Pasquale Rotella speaks on the exciting partnership:
“Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural. By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world.”
As the production company behind events like A State Of Trance, New Horizons, and Electronic Family, ALDA stands as a firm leader in Europe’s live dance music sector, putting on events in 30 other countries as well.
“We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision,” stated ALDA CEO and co-founder Allan Hallenberg of the merger.
With EDC’s international reach already in Mexico, Japan, and China, the merger will surely rival Ultra‘s global dominion in 27 of the world’s countries. However, ALDA will continue to operate as its own company in it’s European endeavors — at least for now.
Exciting things are on the horizon for the two global behemoths. Suffice it to say, it will be entertaining to watch the company’s business dealings play out over time.
H/T: Global News Wire