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Promo Spotlight: Ascendance Sustainable Events celebrates Earth Day 2020, shows how festivals can return sustainably

Given how music opens the connection to the soul, artists and their fanbases must represent the body. Promotional companies, then, are the heartbeat of the music industry. These are the local street teams, the social media hustlers, the business negotiators, the backstage bookers and talent scouters — all working tirelessly at their tiers with management teams, venues, press, and so on to bring fans their favorite music. However, promotional companies often get overlooked by music goers, outshined by big names and line-ups. They don’t much care for the spotlight though, and they definitely don’t do it for the money. They do it all for the love of music.

That’s why CE is proud to present our Promo Spotlight series, where we scour the United States for local promotional companies to shine a light on the people working behind the scenes of music. They are, for all intents and purposes, music’s beating life force. 

No one knows when the music industry will be given the green light to have events again. There’s just so much uncertainty with large scale events, which is contingent on the development of a vaccine. One health expert told the New York Times that he doubts large events will be able to resume until fall 2021 at the earliest. Live Nation CEO, Joe Berchtold, said his company is looking at timelines of one-year to a year-and-a-half out for returning.

In the meantime, Ascendance Sustainable Events has put its downtime to good use by creating a comprehensive, 15-page guide that provides event organizers with the tools they need to start re-strategizing their events so they can return sustainably. The company’s founder has executed sustainability programs for events with up to 50,000 attendees, including Ultra Music Festival.

The guide includes sections on what’s in it for event organizers and why they should care, as well as why sustainable practices are more important now than ever before. Additionally, the guide details best practices and tips for preventing pollution, reducing waste, conserving nature, community engagement, and the emerging need for public health solutions. The guide also covers leveraging sustainability into opportunities for marketing, cost savings, revenue generation, and community engagement.

Published by Miami’s first sustainable event consulting company, the guide is being released completely free of charge as Ascendance’s “Gift to the Planet” to celebrate the 50th Anniversary of Earth Day.

“Our planet is having the best rest it has ever received from human activity in the midst of the Covid-19 pandemic,” Belzaguy said. “While that’s no cause for celebration, it is a wake up call for all of us – including event organizers – to think about how we can not only step lightly back onto the planet when this is over, but grow new awareness and action around sustainability. While all events will have the ability to do this when they return, I believe that music events in particular have a super power for creating positive influence.”

Ascendance hopes to inspire change in event operations and guest experiences, to transform the way human behavior is impacting our planet. The company is the brainchild of Vivian Belzaguy, who has a passion for utilizing events as a platform for much-needed social change. After 13 years in event marketing and production, she grew tired of seeing large events create more waste in a few hours than she felt she could in her lifetime. She has since executed sustainability programs for venues and events with up to 50,000 attendees including Ultra Music Festival and Rakastella Music Festival, becoming part of the shift toward making the events industry a leader in taking better care of our planet.

Event organizers can download the guide below or learn more about how Ascendance can help with your next event by visiting their website.

Download the Elevating Event Sustainability guide

Photo credit: Christian Puentes.