Bronson weathers the storm in triumphant ‘Heart Attack’ music video
Following the announcement of their new Bronson project, which took the dance music world by storm last month, ODESZA and Australian producer Golden Features have unveiled the gripping music video for their first single “Heart Attack” featuring lau.ra,
“It was the first vocal track we worked on for the record,” Bronson reflects. “It was one of those ideas that came together really quickly and felt very natural while writing with lau.ra. Ultimately, it was a confluence between the two distinctive sounds of ODESZA and Golden Features. It served as a turning point in the writing process of the album and an inspiration for the other vocal tracks to come.”
Following the journey of a woman who battles against dark forces, emboldened by the desire to reach a brighter end, she ultimately discovers that the light she was seeking was harbored within. The music video purports an empowering, uplifting message of triumph, self-reliance, resilience that is a central theme to the debut Bronson album.
Directed by Hungarian filmmaker Balázs Simon and produced by London-based Blinkink, a production company boasts a portfolio that includes work for Gorillaz, Jon Hopkins, Tame Impala, and more, the cinematic animation paints a moving picture of reaching respite in difficult times. Simon’s visual style blurs the line between technology and the nature of real life, telling stories through an abstract lens. For “Heart Attack,” they created through a unique process combining 3D animation, live action motion capture, simulated elements, and hand-drawn textures.
Nearly three years in the making, Bronson formed through the personal connection that the Seattle-based duo shared with Golden Features. Born out of a mutual admiration and a calling to pursue new creative frontiers outside of their respective projects, they created a digital record box of shared sounds sent across time zones and continents through Dropbox files and FaceTime calls. The product of those collective efforts culminated in 2018 when the trio spent a week in the remote reaches of Berry, Australia, recording what would later become the first Bronson album.
Bronson’s self-titled debut album arrives July 17 via Foreign Family Collective and Ninja Tune. It is available now to pre-order the LP here.
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