Within a matter of years since debuting his Stargazing EP, Kygo has pioneered his own genre and worked alongside such pop icons as Selena Gomez, Ellie Goulding, One Republic, and Imagine Dragons, to name a few. So it’s a wonder why the “Firestone” producer hasn’t formed his own imprint.

That all changes today as Kygo, alongside his long-time manager Myles Shear, have announced the creation of a new record label in partnership with Sony Music Entertainment. They’re calling the imprint Palm Tree Records.

“I’ve always been very fond of working with talented, undiscovered artists in my own releases,” Kygo stated in a press release. “It’s been an amazing process to watch these artists grow, and now I’m able to help projects I love by offering a label and management service with an incredible team.”

Sony Music CEO Rob Stringer added how thrilled he is over expanding Sony’s partnerships with Kygo and Shear: “Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”

While no release plans or potential signees have been revealed yet, the announcement comes as a logical next step for Kygo. We’re willing to bet that whoever signs onto the label will share the seductive tropical house sound that Kygo has become synonymous with.

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Written by Ryan Morse

I'm probably listening to Bassnectar.