New SoundCloud feature will allow DJs to mix songs from the internet direct to the decks
In a streaming economy that flaunts it’s business dealings with the major labels, Soundcloud is one platform that is definitely on the side of artists. Fresh off their announcement of a new tier that allows independent creators to monetize their music at no additional cost, SoundCloud has just made another huge announcement at Amsterdam Dance Event (ADE).
During a keynote conversation, SoundCloud Chief Executive Officer Kerry Trainor announced today that the Berlin-based streaming service is partnering with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes and DJuced/Hercules for a new groundbreaking feature which will roll out throughout 2019. “We’ve always had great collaborative conversations with these companies over the years – it evolved naturally and organically,” said SoundCloud CEO Kerry Trainor.
Why groundbreaking? because it allows DJs to stream and mix songs directly from Soundcloud’s massive music catalog in real time using their DJ software of choice.
“Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” said Trainor in a press release. “SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level.”
The feature is a game-changer because it puts Soundcloud’s unenviable 190 million tracks right at DJs fingertips. While the new tool will require a SoundCloud Go+ subscription, it will bolster SoundCloud’s competitiveness with paid subscription numbers to compete with Spotify and Apple Music.
With ADE kicking off yesterday, upwards of 5,000 top industry music festivals from around the globe descended onto the Netherlands. Trainor went on to add that making the announcement at ADE was the right place.
“The DJ and electronic community is extremely important to SoundCloud, and that’s why we chose to announce this news here at Amsterdam Dance Event,” he says. “This community, particularly out of Europe, [was] the first to really embrace our platform.”
Now DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use everyday.
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