Midweek Mantra Mix 034: Mad Zach makes his name known at Coachella’s DoLab
Wednesday is humpday, which not only marks the halfway point between the work week and the coveted weekend, but also Conscious Electronic’s Midweek Mantra Mix (M3). We’ve been scouring the web’s most enlightening bass music mixes that align with our vision, to provide “a conscious way to consume dance music.” M3 spotlights both veteran and up-and-coming bass music artists whose music seeks to raise the vibrations of their collective listener base.
Mad Zach has been in the game for quite some time. He’s collaborated with the likes of G Jones and Sayer, and been remixed by Amp Live, Bleep Bloop, Conrank and more. The producer, instrumentalist, and DJ is known for his live finger-drumming in his performances and has been endorsed by production companies Native Instruments and Ableton.
Perhaps the biggest star to emerge from the YouTube era of music production, Mad Zach comes from humble beginnings making tutorial videos on finger drumming and production in the early part of the decade. He’s managed to go from recording videos in his bedroom all the way to enormous festival performances and project releases, and there seem to be no signs of slowing down. Perhaps the most impressive thing about this story arc is the fact that he has remained true to his own style and developed a distinct and fascinating voice in the world of electronic music.
Mad Zach in his early days of YouTube tutorials.
Producing a blend of dubstep, trap, hip-hop, and everything in between, Mad Zach shifts easily between heavy-hitting and dreamy, gritty, and ethereal. He is quite clearly a music lover first and tends to play around with different live instruments as well as programming complex sequences on his computer. The fusion of live and electronic is one that is gaining steam these days, so it’s no surprise that the demand for Mad Zach’s authentic live performances has only risen in recent years.
Mad Zach playing the duduk, an ancient Armenian instrument.
Recently, Mad Zach has become one of the first electronic music producers to emerge from the YouTube era to break into the mainstream spotlight. His hallmark performance in 2017 at Coachella’s DoLab was impressive and memorable, and his career seems to have blossomed even further since then. Mad Zach’s originality, authenticity, and desire for genuine musical creation seem to be rewarding him both personally and professionally. We celebrate the artists who can hold on to those values throughout their rise to the top.
