SOFI TUKKER has unleashed the music video for “Purple Hat.” The single is exemplary of what made the world fall in love with the duo and is a joyous paean to community and letting your freak flag fly complete with a monster riff and playfully adventurous production. “Purple Hat” was born out of SOFI TUKKER’s Animal Talk parties, so it only made sense to go back to where things started for the music video.
Directed by Charles Todd, who also filmed the videos for “Fantasy” and “Swing,” “Purple Hat” is for the fans and of the fans. Filmed at SOFI TUKKER’s sold out New York City homecoming show at Avant Gardner this fall, the clip shows concert attendees arriving in their best cheetah print and purple hat gear, intermixed with performance and crowd shots. The music video gives full bodied meaning to “Purple Hat’s” repeating line (and SOFI TUKKER’s EP name) “dancing on the people” as we see the camera pan over a sea of fans getting loose.