With limited capacity events already underway since last month, concert attendees passing through the gates of Colorado’s historic Red Rocks Amphitheater will now be able to get a COVID-19 vaccination shot at select concerts beginning May 13. The venue is doing a promotion alongside Denver Department of Public Health and Environment (DDPHE), who will oversee the administration/distribution of vaccines, that offers “a shot, a pop, and a shirt.”
The joint effort is a creative way for the DDPHE to focus on vaccinating younger concertgoers who may not have previously had access to the vaccine. To incentivize attendees to get vaccinated on-site, they’ll be handing out free vouchers for concessions and a Red Rocks 80th-anniversary t-shirt.
“The entertainment industry only works when people are able to gather together, and a healthy audience is vitally important at Red Rocks,” said Red Rocks spokesman Brian Kitts. “We’re making it easy to come to a concert and leave knowing that our fans have protected themselves, their families and their fellow music lovers.”
The new program comes on the heels of Red Rocks reportedly preparing to return to hosting full capacity events by July. That news broke at the hands of American folk-rock band The Avett Brothers, who received notice that Red Rocks will return to 100 percent capacity by July 9, the date of the group’s first of three appearances at Red Rocks. The band shared the update surrounding the venue’s alleged reopening in a statement published on Twitter on May 6.
The new program begins rolling out at the Diplo & SIDEPIECE show, which will have 100 single-dose Johnson & Johnson vaccines available to 18+ attendees on a first-come, first-served basis.
