Ja Rule is partnering with Mark Cuban on Fyre Festival 2.0
Today may be April Fool’s Day, but this news comes as no joke. After the firestorm of scandal that followed 2017’s abysmal Fyre Festival, where scammed millennials were stranded on an island in refugee-like conditions, part owner and silent partner Ja Rule is now gearing up for a second edition.
Announcing Fyre 2.0, with all the eerily similar branding of the original, same font and everything. The event is set to take place Labor Day Weekend, August 30 – September 1, on the Bahamian island of Exumas, land which was actually formerly owned by Nicholas Cage. Of course, the news isn’t surprising seeing as how Ja Rule had previously spoken with TMZ about revamping the all-inclusive destination event, but in the right way.
However, more news has surfaced surrounding the “most iconic festival that never was.” Instead of working alongside the now-incarcerated Bill MacFarland, Ja Rule is partnering with billionaire mogul, venture capitalist, and Mavericks owner Mark Cuban on the new 2.0 venture.
“We had the right idea last time, but we just didn’t have the right team,” said Ja Rule in a press release. “All of our ideas were money. Now with Mark Cuban on board anything is possible. This isn’t going to just be the best festival this year. It’s going to be the best festival ever. Mark and I are hiring on the best of the best. We’re working with a company that puts on some of the biggest and best festivals out there to create the one-of-a-kind experience we wanted from the beginning.”
While Mark Cuban’s association with the festival comes as surprising, especially given how he has aligned himself with some of the decade’s smartest business dealings via Shark Tank. It’s also unclear about which “company” Ja Rule is referring to “that puts on the biggest and best festivals out there,” but the vague wording eerily reaks of previous Fyre rhetoric.
The question becomes: Can Mark Cuban become the superhero that saves the tarnished Fyre brand?
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