Bronson release their darkest number yet with the hyper-generic world of ‘Keep Moving’ [WATCH]
Times are dark and Bronson is back. As the bleaker superduo side-project of ODESZA and Golden Features, Bronson is truely timely art. And since it’s true that art reflects culture, these guys are helping fans cope with the times. They’ve already been proving that with their releases, “Heart Attack,” “Vaults,” and their latest uplifting release of “Dawn” with Totally Enormous Extinct Dinosaurs. Bronson now return with a commanding track fueled by anarchic energy, showcasing the sonic versatility in the trio’s newly formed project.
Today, June 21, they’ve released “Keep Moving” along with a frenetic visual to complement the track’s rebellious tones. Directed by Swedish collective Stylewar, the video is completely comprised of stock footage from a corporate workplace setting, edited in a manner that is steeped in satire to match the tenacious basslines and marching pulse of the beat.
After hand-selecting the base stock clips out of thousands of hours of footage, Stylewar manipulated, edited and employed VFX to bring the storyline to life and create a mad, yet poignant, distortion of reality. Superficially, the end result appears comical in its sheer absurdity; however, at the core lies a much deeper, darker commentary on modern society. It’s a world that is complex and multifaceted, yet shrewdly crafted in such a way that the viewer is able to derive their own interpretation from the parody.
“The idea for this video was born out of creative starvation during the era of COVID-19,” says Stylewar on the video. “We’ve always had a strong fascination for stock footage and the thoughts and process that goes into creating it, so, since it was impossible to execute anything close to a normal shoot, we moved forward with a concept using solely that and CGI.”
He continues, “The pull to use stock footage became centered around this niche subset of the corporate business world, for it can be so cliché and mind-bendingly generic. From cast, wardrobe, props to locations and especially the acting – it’s all super shallow and false. So, with this as a base, we wanted to create an alternate reality: what would happen if there was a complete inversion to this world and sense of order. Are they all fake? Is everything fake?”
Exploring a defiant and novel intensity in “Keep Moving,” the tech-directed approach is a testament to Bronson’s pursuit of new creative frontiers beyond their respective projects. The trio joined forces to craft a body of work that reflected the duality of lightness and darkness inherent to the human condition. The result is an album that strikes a beautiful balance between intense, emotive, instrumental-heavy tracks like “Keep Moving” and “Vaults,” contrasted by cathartic, melodic, vocal songs like “Heart Attack” and “Know Me,” featuring Gallant.
Bronson’s self-titled debut album arrives August 7 via Foreign Family Collective and Ninja Tune. It is available now to pre-order and pre-save digitally.
Bronson – Keep Moving (Official Music Video)
Bronson – Keep Moving
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