San Holo announces upcoming album with graceful new single, ‘find your way’

February 10, 2021

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The most sensitive of artists have a knack for producing work that often hits on feelings that help people find solace, especially in trying times. Whether intentional or not, San Holo’s progression as a musician has reflected this ability to provide a soundtrack for life. The Dutch musician’s new single, “find your way,” which arrives as the second release from a forthcoming 20-track LP coming in May, demonstrates this trait. The album will be called bb u ok? (like the first single) and features some interesting collaborations, including Chet Porter, Mija, Mr. Carmack, and Weezer’s River Cuomo.

San Holo, besides producing music, is the man behind bitbird, a label that has functioned to introduce many new producers to the EDM world, while maintaining a futurist vision and sonic focus. Like San Holo’s music, the themes of his label center on the joy to be found in life, and to use that to celebrate life. San Holo has revealed that the creative impulse behind the extensive LP was navigating the world after the loss of a relationship. The Holland-born, LA-based artist said of the following of making the album:

“I tend to look at the music I put out as different chapters in my life … I wrote bb u ok? during a new chapter of my life … I was learning how to deal with what happens “after love.” I flew to LA and just started writing and writing, trying to express everything I had been feeling for the last few months. The change in scenery definitely helped, going back to LA (like I did for album1) brought back some good memories of that previous chapter.”
– San Holo

Fans might also feel a direct connection with the artist through the music, as though San Holo is checking in with them and providing encouragement. The song features vocalist Bipolar Sunshine who contributes his pipes to the high end while a bass guitar supports the bottom line— kicks drive the track to a fulfilling conclusion where the synths rise to the level of the vocals, creating the emotional climax. Thematically, the track offers a reminder of the eternal hope to be found in rising out of one’s own troubles, as well as the power and grace to be found in rising from that pain.